Germany : ‘Maternity’ with a new room concept
13. September 2011
Germany : ‘Maternity’ with a new room concept ‘Maternity’ with a new room conceptNovember 12,Mens ralph lauren, 2009 (Germany)
cpd – International Trade Fair for Womenswear & Accessories will be presenting a new universe for high-fashion maternity wear from7 to 9 February 2010: the Maternity segment will be presented as a concept with its own look for the first time now.
Entering the Maternity area visitors will step into a different world built around pregnancy and family as a design theme. With its expected 30 brands this segment will offer cpd trade buyers one of the largest ranges of maternity fashion in Europe.
Describing the new concept Mirjam Dietz,Mens ralph lauren polo shirts, the Executive Director Fashion at the Igedo Company,Ralph lauren outlet, said: “With our new interior designconcept we are giving the Maternity area more independence thereby underscoring the importance of modern maternity wear. Mothers-to-be no longer have to forego any trends these days. There are many exciting labels that we intend to bring to cpd oneby one. This is also why the Maternity exhibitors are now presented to their customers in a clearly structured and also visually delimited space for the first time. Forming the centre of the area is an inviting piazza. Decoration walls especially designed for this segment add special flair.”
The Maternity exhibitors showcase extraordinary and extravagant fashion for “moms-to-be” making sure that even a pregnant belly looks sexy and high-fashion. Firm registrations have already beenreceived by such brands as bellybutton,cheap ralph lauren polo, Christoff, Linique,Womens ralph lauren,Pietro Brunelli and Queen Mum.
The Maternity area will be staged as part of cpd – International Trade Fair for Womenswear & Accessories at the Düsseldorf Exhibition Centre from 7 to 9 February 2010.Igedo Company GmbH & Co. KG
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